Various processes are used by Google to rank sites which number in the hundreds or thousands almost instantaneously. The process which Google uses are called algorithms. A search inquiry which is submitted to Google is checked by an algorithm which goes through the index and in turn produces a list of websites which match the search. These are called organic results for Google search. The organic results are based on the popularity, prominence and relevance of inbound links which are selected and ranked.
Various off-site and onsite factors are considered in the algorithm in order to identify websites which contain content which is relevant to the search. It then adds all the websites and ranks them according to their prominence. By considering the various factors on site and off site, the algorithm proceeds to rank the websites starting with the ones which best answer the search query and lists them on top of the search results.
By improving your site SEO, you take deliberate steps to influence the prominence, relevancy and link popularity factor for the website. By optimizing the important aspects of the site’s digital footprint, a site can appear higher up in search results.
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